Why Outdoor Advertising?
There are five main options in terms of advertising mediums you can choose to promote your business: Newspaper, Magazine, Television, Radio and Outdoor.
There are several advantages that Outdoor offers over the other alternatives:
- Ability to target by geography:
If you are targeting your marketing efforts toward
an audience that lives or works in a particular region,
Outdoor allows you to accomplish this more effectively
than other alternatives.
- Visual impact over Radio and
Newspaper: Radio has no visual element, while
Newspaper is limited in its ability to include high-resolution
graphics and colour in your advertising message. Outdoor,
by contrast, can provide extremely high-resolution
images to deliver your message with a high impact.
- Frequency: Outdoor messages are seen repeatedly
by commuters who pass by the message every day. A
television, newspaper or magazine advertisement is
often only viewed once.
- Low Cost: By far the most compelling reason
to use Outdoor is its low cost relative to other choices.
CPM or "Cost Per Thousand" (Roman Numeral M = 1,000)
is a common term used by advertisers to measure the
cost of reaching an audience of 1,000. Most advertising
mediums have CPMs of anywhere from $30 to $150. Outdoor,
by comparison has a CPM of $2 - $5.
Why Vision?
- Focus on Local Businesses: Our customers are
small and medium-sized businesses that are looking
for one or two billboards. We are a small business
that caters to small businesses, and are excited about
your order for a single billboard. Our competitors
are much larger and, although they will sell a single
billboard, their processes and prices are designed
for large advertising campaigns that involve several
billboard faces.
- Year-round Billboards: We specialize in year-round
billboards, whereas our competitors specialize in
short-term advertising campaigns. If you are looking
for a way to deliver your message long-term, our products
are designed to enable this, both from the perspective
of durability of the materials and from the perspective
of cost structuring.
- Big and Small Highways: We can provide you with
a billboard on a smaller highway, whereas our competitors
focus strictly on high volume corridors. While we
have billboards on the busy highways, if you would
like to display your message on a less busy highway,
we can assist you.
- Lower prices: Our prices are substantially less
than the prices of our competitors.
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